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Channel: Rory Greener, Author at XR Today
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Lenovo ThinkReality: Shaping the Future of Mixed Reality with Meta

Lenovo’s Head of XR Commercialization reveals how the tech giant is tackling enterprise adoption challenges through comprehensive support services and strategic partnerships. In an exclusive interview...

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XR and Robotics for Industrial Training: A Collaborative MASTER Project

Extended Reality and its derivatives are not just about headsets or immersive environments; technology has a far wider reach than face value considerations entail. By combining XR with advanced...

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PICO Powers Up Enterprise XR with Blender Partnership

This week, enterprise XR frontrunner PICO announced a strategic partnership with the Blender Foundation, establishing PICO as an official contributor to Blender’s OpenXR development plan. The...

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CBS Texas Unveils Cutting-Edge XR Broadcast Studio

Following its history of leveraging AR/VR broadcast technology, CBS’s Texas branch announced the launch of a new XR production space, which kicked off last month. This move marks the first XR broadcast...

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Big XR News from Varjo, SolidVue, Lumotive, Lancaster University

This week, we’re tracking significant strategic shifts in the VR hardware market as companies refine their focus. We’re also highlighting exciting new collaborations pushing the boundaries of LiDAR,...

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End of an Era: Varjo Pulls the Plug on Gen 3 Headsets

This week, following HoloLens’s discount action, Varjo announced the end of general support for third-generation Varjo headsets, including Varjo XR-3, Varjo VR-3, and Varjo Aero. The discontinuation...

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SolidVue and Lumotive Join Forces to Revolutionize LiDAR Technology

Recently, South Korean LiDAR sensor innovators SolidVue announced a strategic collaboration with the US-based firm Lumotive to combine technologies from both companies and help drive the next evolution...

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Big XR News from XPANCEO, Nokia, WEART, ShapesXR

This week, XR saw big leaps: XPANCEO secured $250M for its groundbreaking smart contact lenses, promising all-in-one XR, health monitoring, and night vision. Nokia and WEART are advancing haptic...

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Nokia, WEART to Revolutionize Virtual Interaction with Thermal Haptics

Recently, during the IEEE World Haptics Conference, the worldwide telecoms giant Nokia highlighted its research and development in thermal haptics for virtual environments, working alongside haptic...

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Big XR News from ImmersiveTouch, Vuzix, frontline.io, HMS

The XR market is seeing rapid advancements in both healthcare and enterprise. HealthpointCapital acquired ImmersiveTouch, a leader in VR/AR surgical planning for facial and thoracic trauma, aiming to...

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HMS, frontline.io Unveil Enterprise AR Headset at Tokyo XR & Metaverse Fair

At the ongoing XR & Metaverse Fair in Tokyo, frontline.io, a provider of XR solutions for training and operational support, showcased its role as the software provider for the newly released HMS...

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Vuzix’s Strategic Ascent: Fueling Smart Glass Innovation and Market Dominance

Recently, Vuzix made two key announcements, solidifying sales and market presence, just as the AR smart glasses foresee incredible growth.   Firstly, Vuzix announced that TranscribeGlass is continuing...

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HealthpointCapital Acquires ImmersiveTouch, Bolstering XR in Surgical Planning

This week, specialists in musculoskeletal healthcare, HealthpointCapital, announced the acquisition of a majority stake in ImmersiveTouch, a seasoned innovator of immersive healthcare solutions....

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The Industrial Metaverse: A $600 Billion Horizon by 2032

This week, Meticulous Research published its “Industrial Metaverse Market—Global Opportunity Analysis and Industry Forecasts to 2032”, highlighting how the industrial metaverse market is experiencing...

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Big XR News from Meta, PIXO VR, and Snap

The extended reality landscape is rapidly evolving, with key players making significant strides in bolstering enterprise solutions and expanding consumer accessibility. This week, major announcements...

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Meta Bolsters Enterprise XR with New MDM Partnership

This week, Meta gained another XR Mobile Device Management (MDM) partner for its Horizon Managed Services by way of the integration of SkillsVR, a leading XR MDM solutions provider.   The third-party...

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PIXO VR Bolsters Immersive Training Accessibility with New Partnerships

This week, enterprise immersive training solutions provider PIXO VR announced a strategic partnership with MadXR to drive bespoke training content ready for various sectors and end devices such as XR...

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Ocutrx Unveils HemoLucence Enabling Virtual Blood Translucency for Patient Care

Recently, Ocutrx Technologies introduced HemoLucence, a tool for rendering real-time 3D visualisation of tissue, which may be traditionally obscured by blood.  Ocutrx developed the innovative...

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Snap’s New Lightweight Spectacles Enter a Growing AR Smart Glasses Market in...

Recently, Snap introduced its lightweight pair of Spectacles, the soon-to-be latest version of its emerging AR smart glasses portfolio, with a planned 2026 launch. Spectacles’ new lightweight product...

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AR/VR Device Shipments to Experience Strong Rebound, IDC Says

This week, following a surge in interest in AR smart glasses, the International Data Corporation (IDC) detailed a “strong rebound” in headset purchases in its Worldwide Quarterly Augmented and Virtual...

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