Applications are now open for the XR Awards 2025, the most anticipated event in this annual series. Each year, hundreds of XR vendors, leaders, and teams apply for the XR Awards, and 2025 marks our fourth consecutive year. This year, we are introducing a refreshed panel of judges and new award categories.
The application period for the XR Awards 2025 runs from Monday, March 3rd, 2025, to Friday, April 11th, 2025. Please refer to the XR Awards application form and event landing page to enter.
With 15 targeted categories, there are even more opportunities to showcase your business’s XR solution. We encourage international firms to apply promptly for recognition during the XR Awards 2025 online showcase.
As the application deadline of Friday, April 11th, 2025, approaches, our esteemed panel of judges will carefully review each submission in every category to select the runner-ups and winners. The judges will evaluate applicants’ ability to innovate, execute, and enhance the experience. Once they have shortlisted the finalists, the winners will be announced during a virtual ceremony attended by hundreds of viewers.
This year, we are excited to provide a platform to showcase all winners across the 15 categories, ensuring each participant gets their moment in the XR spotlight. Furthermore, the XR Awards is proud to introduce three new categories that reflect the ever-evolving landscape of XR.
This Year’s Categories
Most Innovative XR Product
This award celebrates groundbreaking virtual, augmented, and mixed reality solutions driving workplace digital transformation.
Submissions must showcase real-world business impact, clearly articulating how an XR solution addressed a specific business challenge, such as a skills gap or inefficient processes, highlighting the unique way the XR solution provided a breakthrough.
Applications must demonstrate how the solution contributes to a modern, digitally transformed workplace, how it integrates with existing systems, and how it contributes to a more agile environment.
While mentioning core technologies is important, focus on how they are innovatively applied, explain how they contribute to the overall solution’s effectiveness, and provide quantifiable results.
Best Virtual Reality Solution
This award recognizes virtual reality solutions empowering businesses across industries.
We seek submissions showcasing transformative impact, whether through enhanced operations, revolutionized training, or deeply engaging immersive experiences.
Winning solutions will demonstrate innovative examples of virtual reality headsets, platforms, services, accessories, and peripherals that clearly articulate how the virtual reality solution improves business operations such as employee workflows, training effectiveness, and customer engagement. They will provide specific examples and quantifiable results, such as reduced training times or increased customer satisfaction.
Best Mixed Reality Solution
This award celebrates innovative mixed reality solutions transforming business operations by seamlessly blending the physical and digital.
We’re looking for impactful applications that use advanced mixed reality technologies to drive productivity, efficiency, ROI, and scalability.
A strong submission will clearly explain how the mixed reality solution demonstrably improves employee workflows, training, or customer engagement, offering concrete examples and measurable results like lower error rates or higher customer satisfaction.
It should detail the business problem the mixed reality solution solved, such as inefficient maintenance or complex assembly instructions, emphasizing the problem’s importance and the unique way the mixed reality solution provided a breakthrough while promoting a more agile and innovative environment.
Best Augmented Reality Smart Glasses – New for 2025
This award recognizes exceptional augmented reality smart glasses delivering outstanding performance, usability, and immersive experiences.
Submissions should demonstrate how smart glasses enhance daily tasks, improve workplace productivity, or transform industries through innovative augmented reality capabilities.
Explain the specific challenge the augmented reality wearable addresses, such as a digitally transformed workplace by empowering connected workers with real-time heads-up information, enabling remote assistance, or streamlining complex tasks.
Best Augmented Reality App – New for 2025
This award celebrates innovative augmented reality applications and software solutions that deliver user-friendly experiences which seamlessly integrate augmented reality to enhance user interaction, provide customer value, or transform business processes.
Show how the app contributes to a modern, digitally transformed brand or business by streamlining employee or customer experience and facilitating better decision-making through real-time data visualization, predictive analytics, or access to critical information.
Best Use of AI in XR
This award recognizes the most innovative application of AI within a virtual, augmented, and mixed reality product.
Submissions should demonstrate how AI enhances XR functionality, driving transformative results like automation, customization, or improved user engagement.
Highlight how AI integration enables an innovative approach to XR.
Focus on how AI, combined with core XR technologies, drives productivity, ROI, and scalability, providing quantifiable results.
Applications can relate to deploying an XR hardware or software solution that innovatively integrates generative AI and other related AI technologies.
Best XR Healthcare Solution
This award celebrates the most innovative virtual, augmented reality, and mixed reality solutions transforming healthcare delivery, professional training, patient outcomes, and patient education.
Submissions should showcase impactful applications for training, patient care, or medical simulations, demonstrating how they enhance efficiency and improve results.
We seek XR solutions that are driving innovation in healthcare.
Describe the specific healthcare problem tackled by the XR solution, such as limited specialist access or the need for more realistic surgical training.
Emphasize the significance of this challenge and how the XR solution offers a unique and groundbreaking approach.
Explain how XR technologies contribute to the solution’s overall effectiveness and provide measurable results.
Best XR Immersive Training Solution
This award recognizes the most effective virtual, augmented, and mixed reality training solutions for workforce upskilling.
Submissions should demonstrate enhanced learning experiences, improved skill development, and increased productivity.
A strong submission will clearly demonstrate how the training solution measurably improves employee learning and engagement, offering specific examples, such as faster skill development or better knowledge retention.
An application should also detail the training challenge the XR solution tackled by enabling results such as personalized learning and immediate feedback or creating an immersive collaborative training environment, explaining how it integrates or enhances pre-existing training programs.
Best XR Field Innovation
This award recognizes impactful virtual, augmented, and mixed reality solutions that optimise field sector operations and improve safety and productivity.
Submissions should demonstrate how the XR solution, using technologies like headsets, wearables, and 3D visualization, directly improves an on-site worker’s experience.
Describe the specific field challenge addressed and the innovative way the XR solution provided a digitally transformed field environment through real-time data access, connected worker capabilities, or improved collaboration.
Best XR Education Solution
This award celebrates innovative XR solutions that are transforming classrooms worldwide. These solutions enhance learning experiences and foster student engagement, leading to improved educational outcomes.
Explain the specific educational challenge addressed, such as visualizing abstract concepts, addressing limited access to resources, or democratising access to educational knowledge.
Show how the solution contributes to a modern, digitally transformed classroom environment through interactive elements, real-time feedback, or personalized immersive learning paths, demonstrating how it integrates with existing curricula and fosters a more engaging and effective approach to education.
Best XR Collaboration Solution
This award recognizes impactful XR solutions enabling seamless, immersive business collaboration, such as connecting geographically dispersed teams or translating and visualizing complex physical projects as 3D workflows.
Demonstrate how the XR solution modernizes the workplace by facilitating real-time shared digital workspaces, reducing the need for expenses.
Highlight how interactive elements enhance collaboration and design, for example, by simplifying the prototyping process, reducing material costs, and the need for physical prototypes.
Best XR Marketing/Advertising Solution – New for 2025
This award recognizes the most effective virtual, augmented, and mixed reality solutions in marketing and advertising that demonstrate effective immersive campaigns that drive consumer interaction and brand awareness.
Submissions should detail how an XR solution transformed a precise marketing or advertising challenge, such as low engagement with traditional media, difficulty showcasing product features in a compelling way, or the need to create more personalized and memorable brand experiences.
Explain how an XR solution directly tackles marketing and advertising challenges through interactive or personalized immersive content, from initial awareness to post-purchase engagement.
Submissions should also clearly demonstrate quantifiable XR results, such as increased engagement rates, improved brand recall, or higher conversion rates.
Free to Enter Categories
Additionally, the XR Awards 2025 aims to continue its annual tradition of presenting three free categories highlighting the finest in enterprise XR innovation and achievement.
XR Rising Star Organization
This award recognizes a rising star organization [or start-up] poised to redefine the enterprise XR landscape based on the past two years.
The award recognizes trailblazers who demonstrate exceptional promise, ambition, and growth and showcase the potential to disrupt and lead the industry.
Submissions should clearly define how a company’s emerging XR solutions address business challenges to deliver tangible value to enterprise clients.
We’re looking for companies that are not just building innovative technology but strategically deploying it to drive measurable impact across industries.
Highlight your unique approach to solving real-world problems, the quantifiable results you’ve achieved for clients (e.g., increased efficiency, cost savings, improved customer experiences), and your strategy for scaling your solutions to meet growing market demand.
This is an opportunity to showcase your company’s potential to shape the future of enterprise XR and gain recognition among industry leaders. This award is for you if you’re driving innovation and delivering real business value.
Best XR Transformation Story
This award celebrates an outstanding enterprise XR solution provider that has demonstrably transformed its client’s businesses through impactful virtual reality, augmented reality, or mixed reality deployments in the past two years.
We’re looking for real-world success stories that showcase how an XR technology deployment has moved beyond pilot projects and delivered tangible, transformative results.
Submissions should focus on a specific end-user deployment, detailing initial business challenges and critical drivers.
Demonstrating how it directly addressed a client’s challenge and delivered measurable improvements.
Show how the deployment drove growth and innovation within the client organization, contributing to a more efficient, competitive, or customer-centric business.
This is an opportunity to highlight your expertise in crafting and implementing XR solutions that deliver real business value for enterprise clients.
Showcase your success and gain recognition as a leader in the enterprise XR space.
Best XR Experience
This award celebrates the XR visionaries who are not just building technology but crafting truly groundbreaking and innovative XR experiences.
We’re looking for those who understand that XR isn’t just a novelty but a powerful tool for forward-thinking businesses.
Explain how your XR solution is boundary-pushing and innovative, therefore delivering a truly game-changing experience for your clientele.
This is an opportunity to showcase expertise in creating XR experiences that not only delight customers and deliver real business value but also push the boundaries of what’s possible with XR and the next step of the market’s evolution.
Apply for the XR Awards 2025 Today
Please visit the XR Awards 2025 in-depth category page to learn more about each category’s nuances and determine which is most suitable for your company’s application.
Applications for this year’s XR Awards are open and must be submitted by Friday, April 11, 2025. Preparing and submitting your application as early as possible is essential to increase your chances of winning.
The live XR Awards show is scheduled for Thursday, May 29, 2025, so be sure to set a reminder for that date. You can also check out the growing list of judges and the updated categories. The XR Today team is available to assist you throughout the application process, so feel free to reach out if you have any questions or encounter any challenges.