Snap, BBC, & Shahnanigans: Driving Accessible AR Innovation
Shahnanigans is a creative studio that started in 2019. For over five years, the firm has worked with various brands in developing creative AR advertising on social media platforms like Snapchat and...
View ArticleMovella’s Xsens Animate 2025 Accelerates Avatar Realism
Avatar-led immersive experiences rely heavily on realistic and nuanced character animation, alongside high-quality virtual environments and objects. This has led to RT3D engines like Unreal, Unity, and...
View ArticleVirtualware Accelerates XR Vision with Strategic Acquisitions and Platform...
Virtualware continues to shine, following the firm’s 20-year veteran history of providing RT3D and immersive software solutions for enterprise clients in fields that include, but are not limited to,...
View ArticleXR Awards 2025 Finalists Announced!
The XR Awards 2025 are approaching! This annual online showcase event will occur on Thursday, May 29, 2025. XR Today is excited to announce the finalists for this year’s event. The XR Awards 2025...
View ArticleVirtualware and Asamaka Industries Join Forces to Drive Enterprise XR Innovation
This week, Virtualware, the firm behind the ISO 27001-certified VIROO XR-as-a-Service platform, announced a strategic partnership with Asamaka Industries, a North American and African innovator of...
View ArticleBig XR News from Google, ArborXR, Snap, BBC, Shahnanigans
As the countdown to Google I/O 2025 ticks away, all eyes in the extended reality space are fixed on the Mountain View giant. Next week’s developer conference, commencing on May 20th, is shaping up to...
View ArticleAardman Characters Leap into Augmented Reality
Recently, UK Animation giant Aardman partnered with AR experience experts Peel X to debut the studio’s famous portfolio of characters as AR visitor attractions in the UK and abroad. “Working with...
View ArticleMicrosoft Fabric Debuts Enterprise-Ready Digital Twin Builder Amidst XR...
Today at Microsoft Build, the leading technology giant announced a new fabric feature that allows the creation of enterprise-ready digital twins. Today marks the debut of the Digital twin builder in...
View ArticleXR Innovation Takes Center Stage at AWE USA 2025
Get ready to immerse yourself in augmented, mixed, and virtual reality at AWE USA 2025, which will take place from June 10 to 12 in Long Beach, California. The event will bring together innovators,...
View ArticleMeta’s Ray-Ban AR Smart Glasses: From European Best-Seller to Indian Expansion
Following increasing interest in AR smart glasses as an emerging technology and the advancement of mobile computing from the hand to the eye, Meta is helping lead the charge from a consumer point of...
View ArticleJoin Us to Celebrate Excellence at XR Awards 2025
XR Today invites the immersive industry to participate in the XR Awards 2025, a yearly online showcase event broadcast live on Thursday, May 29, 2025. The XR Awards offer an excellent opportunity to...
View ArticleGoogle I/O Unlocks the Future: Gemini AI Meets Immersive XR!
This week at Google I/O, the leading technology firm announced a trove of new products to unpack, namely expansions to its Gemini AI framework. Part of this expansion comes via Google’s AndriodXR...
View ArticleBig XR News from Google, Meta, Microsoft, Aardman
The future of technology is rapidly unfolding, and this week’s announcements from industry giants like Google, Meta, and Microsoft offer a compelling glimpse into what’s next. From advancements in...
View ArticleKering Eyewear Partners with Google to Shape the Future of Android XR Smart...
Just following Google’s gigantic I/O event last week, Kering Eyewear revealed itself as a core partner enabling Google’s AndriodXR AR smart glasses future. Kering is entering a partnership with...
View ArticleXR Goes Mainstream at AWE USA 2025
Prepare to witness the dawn of mainstream extended reality at AWE USA 2025 in Long Beach, California. From June 10th to 12th, this year’s event will converge innovators, visionaries, and enthusiasts at...
View ArticleThe Immersive Future: Why Current Networks Can’t Keep Up with XR
A recent report from InterDigital and market research firm Futuresource Consulting showed that the increasing accessibility of RT3D immersive/XR services means that current networking architecture may...
View ArticleXR Awards 2025: The Winners Taking Home the Trophies!
The XR Awards 2025 have concluded. This year, the event celebrated the top achievers in XR innovation for enterprise clients. XR Today, along with a distinguished panel of industry expert judges,...
View ArticleVuzix Powers Up Smart Glasses for 2025 with AI
Recently, smart glasses vendor Vuzix Corporation announced a new partnership with Ramblr, marking yet another stepping stone towards the veteran AR hardware firm’s success in 2025. The move also...
View ArticleWill Apple Showcase XR and the Vision Pro at WWDC Next Week?
Next week, Apple will host its annual WWDC showcase from June 9 to 13, 2025, at Apple Park. The showcase will provide insight into Apple innovations across its portfolio, including the Vision Pro....
View ArticleMeta Ignites Social XR with Spatial Computing as WWDC Nears
Just a week ahead of Apple’s WWDC event next week, Meta is sparking interest in social media-based spatial computing experiences, perhaps in a bid to volley off potential market interest stemming from...
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